Jigsaw Interactive was started several years ago on the premise that the World needed a better, more robust solution to its learning and collaboration needs. Organizations and companies with dispersed employees and learners were looking for multi-dimensional engagement tools with built-in learning behavior analytics that would improve their organizations’ performance, productivity, and engagement level—and have a direct, positive impact on their overall goals and objectives.
the challenge
Brand Positioning That Differentiates
Jigsaw has steadily grown its business through grassroot efforts and now is poised for rapid growth. Jigsaw engaged Windup to help develop an authentic, humanistic Brand Promise that positions Jigsaw as The Leader in the virtual learning and collaborative space. This brand promise will serve as the cornerstone for all future marketing efforts and will differentiate Jigsaw Interactive from all other competing brands.
the solution
Market Research, Due Diligence & Insights That Inform
Judy Willis and Lisa Acup, Windup Collaborative Partners, researched the market and competitors, conducted a video brainstorming session with Jigsaw team members, interviewed current Jigsaw customers, and developed a comprehensive brand promise that differentiates Jigsaw from others in the virtual learn and collaboration space. The brand promise is strong yet flexible for use with a variety of brand attributes.
the result
increased number
of corporate customers and virtual education institutions
Windup delivered on the challenge by providing Jigsaw Interactive with this brand promise:
Changing how the World learns and collaborates
This is a promise that Jigsaw delivers intrinsically in every customer interaction.
But, it also works as a dynamic, delivery mechanism that serves up detailed benefit statements that can be customized for a variety of communications by dropping in the appropriate benefit for any given audience, such as “Changing how the World learns and collaborates through personalized learning,” or “Changing how the World learns and collaborates through empowering leaders,” etc.
The brand promise was approved by the Board of Directors and Investors and has been rolled out successfully over the last nine months. Jigsaw has increased its number of corporate customers and virtual education institutions.
