Tee shirt maker TSC, wanted to impact the market with an edgy brand impression that would stand apart. Ei-Lo’s creative vibe is loaded with personality, expressed in layered transparencies, a dynamic type treatment, and quirky icon system. Vivid, artistic photo expression brings the talent to life.
the challenge
Infuse brand personality and extend its appeal
Ei-Lo was a niche, Southern California-based brand when it was purchased by tee shirt wholesale manufacturer, TSC Apparel. Our task was to develop a unique personality and strategy that would extend the brand appeal to a national audience and generate excitement within the blank wholesale premium tee shirt market.
the solution
thread together
By featuring makers across the country, who represent and fuel the creative movement, we told a story of commitment to craft, quality, and design that not only spoke about them, but also to the innovative, end-users, and described Ei-Lo’s promise to its customers — threading them all together. Utilizing a raw and real photo and video style, we captured the unique expression of each talented artist. Our voice spoke with a passionate spirit, wit, and confidence.
the result
perfectly positioned the brand to deliver an entirely new revenue stream
The market was psyched by the edgy brand image that celebrated like-minded creatives everywhere that positioned Ei-Lo on par with established, premium brands. And perfectly positioned the brand to deliver an entirely new revenue stream for TSC.
