Insurers are entering a new era of claims management supported by rapid technological advancements and growing data availability. These new developments provide unprecedented visibility into the claims process and the changing preferences of customers. The claims adjusting process needs to be supported by a mix of technology and human intervention that seamlessly expedites the process. To address these changes, Engle Martin decided it was time to revisit its business goals, strategies and refresh its brand.
the challenge
To fulfill a multi-year strategic growth plan, a need to differentiate Engle Martin from its competitors was mission critical. A rebranding initiative called for clear differentiators in thought leadership, customer-centric messaging, and brand storytelling unique to the company. We worked with the EM Executive and Strategic Leadership teams to validate their SWOT, uncover their unique brand story, develop customer journey maps, and create foundational brand messaging that only Engle Martin was positioned to deliver to their customers – all wrapped up in beautiful new trade dress.
the results
During the internal All Hands reveal 3 weeks before the external launch, employee sentiment:
· Leaving right after the call to get this tattooed over my heart.
· LOVE IT!!!
· Alright... looking fresh and modern!
· Great change!
· This is so exciting! I love it!
· Slow down, heart rate…
· Feeling pumped now!
· NICE!! Can't wait!
A week after the external launch in April 2022. LinkedIn metrics include:
53% jump in total unique visitors
54% Overview page unique visitors
46% total page views
42% Jobs page unique visitors
After one week, the new company website saw:
49% increase in users
73% jump in page views
Even Engle Martin's top competitors took notice with personal accolades to some of the EM leadership team.